iCrossing CCO joins Qube

We are delighted to announce  that Dean Harvey, previously Chief Commercial Officer at global digital agency iCrossing, joined Qube as Client Services Director this week.

His role will be to increase client satisfaction and the client base, implement and streamline processes and contribute to the overall strategy of the company.

Dean is an industry veteran, with more than 15 years in executive management. Before joining Qube, in his role at iCrossing, he managed sales, clients and all things commercial, helping take the original business Spannerworks from 12 people to sale.

It’s fantastic to have Dean on board, it’s a great coup. His experience working with brands at the highest level will prove invaluable in achieving our goal of giving our clients the very best experience.

Dean told me Qube excited him for a number of reasons, not least the opportunity to join an amazingly creative and intelligent team – agile in our approach to helping our customers get the best results through social media. He is passionate about business and saw in Qube an opportunity to build on our excellent customer base and help to grow the company, drawing on his previous experience.

Google+ is open for business

That means, as Google announced via it’s blog on Monday, that Google + is now accepting pages for Organisations, businesses and brands. Allowing them for the first time to create pages.

Being nicknamed by some as Graveyard Plus it remains to be seen whether brands will embrace this new opportunity now open to them. When compared to Facebook’s 800 million users, Google + ‘s 40 million pales by comparison. However, what remains interesting is that by clever use of the “Circles” facility with Google Plus, brands will be able to group it’s members, handy for grouped or segmented marketing messages.

Essentially, and only at first glance, the facility imitates what is already available on Facebook. One thing about which we are quite confident is that Google will enable content to rank within it’s search engine, which conversely has taken some time for Facebook content.