Think of The Muppets on crack...
Apollo's Pad is an off-the-wall online entertainment show produced by Galleon plc and backed by Sony BMG.
Think the Muppets on crack or the Fraggles after they'd raided their parent's drinks cabinet and you'll start to get a feel for the show.
The challenge
The show was new and needed an audience. The problem was the target 16-24 audiences are hard to pin down – they're disparate and fickle.
The results
- Daily unique visitors for Apollo's Pad jumped by 423% following Qube's pre-launch online PR activity.
- Email campaigns to members achieved impressive open and click through rate of more than 50% of the target list.
- Online PR and Social Media Marketing activity resulted in a targeted and sustainable increase in visitors to Apollo's Pad week on week. Over a four week period, site visitors increased by 141%.
What we did
To build the audience we put into place a wide-ranging digital marketing strategy encompassing social media marketing, online pr, search marketing and eCRM (customer relationship management).
We identified many communities online who might be interested in Apollo's Pad, from puppet fans and comedy writers to South Park fans and celeb gossips. We got talking and discovered key influencers to help us.
We understood the audience didn't always want to come to the Apollo's Pad website – they were happy in their own communities so we took some content to them.
We listened to the communities online and fed back ideas to the show producers – helping them create highly targeted content based on real conversations happening out on the web.
Email us or call us on 01273 689 672 to see how we can help you.