If you were in any doubt as to whether it’s wise or not to talk to your customers online, take a look at these statistics care of Shiny Red:
-51% of customers believe brands should engage with them online.
-One third of respondents said in future they would spend more time on social networking sites.
-35% said they were more likely to visit a brand website if they had read about it somewhere else online.
-62% agreed information acquired online is often valued more highly than information acquired elsewhere.
-55% of respondents said ‘dishonesty’ and ‘heavy-handedness’ were the biggest turn-offs in terms of brand behaviour.
Pay close attention to that last statistic – exposing your soft underbelly to the public might make you feel vulnerable but, as always, honesty is the best policy.
