Very very funny video clip on the BBC, translating online social behaviour into offline. A cautionary tale for anyone venturing into the world of social networks for a marketing purpose, with proper planning and execution, it can reap amazing rewards. Without it, you might just seem creepy.
Actually, this video has given Qube a splendid idea… watch this space…
Denise Cox, writing for Net Imperative, makes some common sense but still widely underused tips on making best use of email newsletters.
The key points she makes are:
1) Publish all your email newsletters on your website – each is effectively a microsite in itself and given the right treatment can draw traffic in from search engines. Which leads into…
2) Optimise your newsletters for your top keywords – not only will they give your company extra content for visibility, but the search engines will like the fact you’re regularly updating your website
3) Make it easy to subscribe – the people who land on your newsletter back issues probably won’t be subscribers, so make it as easy as possible for them to sign up.
You can read the article in full here
Got a few minutes to spare? Check out America’s National Science Foundation’s nifty site, documenting the birth of the internet.
It goes from the first time two computers communicated cross-country in 1962, through the arrival of the personal computer in the ’80s to future possibilities such as quantum computing. Just shows how a handful of people with some good ideas can inspire others and result in something amazing.
Twitter: @qubemedia