We've made a momentous decision at Qube. Well, when I say momentous, I mean… well, kind of important. To us anyway. Although, I think it's indicative of our view of the web marketing industry as a whole.
Our email newsletter is going quarterly instead of monthly. Now, before you switch off and start running around 'who cares' land with your arms flailing, I'd like to explain our reasoning.
In short, creating an email newsletter is time consuming and for our business – and it's not the same for everyone, but we know our target audience – our time can be better spent in other forms of online engagement.
Everyone at Qube Media is spending more and more time conversing with the professional and personal communities we're involved with online. After all, that's the expertise our clients are buying from us.
Don't get me wrong, email newsletters do still serve an important function – that's why we're not stopping sending one altogether. They act as a reminder to interested (and potentially interested) parties that you're still out there, doing what you do – in our case, social media marketing.
They allow you to share information of value with your audience. But let's face it, how many of us have signed up to a million newsletters? How many of those do we actually read?
It's not about whether they are interesting or relevant – at Qube, we work hard to make sure ours is. It's just a matter of fact that you're busy. I'm busy. We're all busy. A monthly newsletter just seems like overkill – a quarterly one is just enough to remind people we're out there and what we do.
In the meantime, we'll spend out time twittering and blogging and forum posting and continuing to develop the high expertise of expertise our clients have come to expect from us.
Momentous, maybe not. But it feels right to us. What do you think? Are we wrong?
