It’s always nice to see websites stepping away from the typical pay per click banner ads and allowing real engagement with the users.

Soon Facebook will be allowing advertisers to replace their text and banner ads with polls and surveys. This allows them to get more information on what their customers think about their products and services. Even better it is hoped the results from this can then be released and allow users to comment back. What do the users get out of this? Well customers will have a collective voice to help inform change and also receive a “virtual gift” for their troubles.

Interactivity is much more engaging than passive images and video and this is exactly what social media is about. Involve your customers in your decision making process and your ads can become a lot more effective in a lot of different ways.

Facebook engagement

This entry was posted on Wednesday, January 28th, 2009 at 10:55 am and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.