Some companies, such as Nike and Innocent Smoothies, just get social media and know how to use it properly. Ryanair is, unfortunately, not one of these companies.
Here we have a lovely example not only of how to use social media to your disadvantage, but how to fail at PR and shoot yourself in the foot with regards to crisis management as well. Good work Ryanair, perhaps it might be time to develop a new online strategy?
Social media the Ryan Air way…
November 11th, 2009 at 3:05 pm
[...] dear! Another airline that isn’t making the most of its social media. Obviously we will never know the full story behind all of this but if this was the main reason [...]
February 15th, 2010 at 12:12 pm
[...] in terms of its online presence and engagement. If not, you can read more about their history of abusing bloggers and the like [...]