If the only advertising you do is banner ads and PPC then how will the 84% find you? The 84% highlighted in Seth Godin’s recent blog that will not be clicking any banner advertising.
It may surprise you that I suggest social media as an alternative (ok maybe it wont), but I genuinely believe it is the best way to reach these people. The reason they are not clicking your ads is because they are bored of them or blind to them. What they want is something engaging, something interesting and probably something not shoved in their faces from YOU. You reach the 84% by making something worth talking about, something that people will want to tell their friends about. Whether it is making a great video, writing an interesting blog or running a funny twitter account do something worthwhile!
So what are you waiting for, go, now! Go make something interesting. I would say tell me what you did, but if it is interesting enough it will get to me.
