Saatchi & Saatchi has chosen Qube Media as their social media partner for the new Wall’s brand campaign starting in July.

Qube Media is a strategic social media agency expert in understanding audiences in social networks and building engaged communities around brands on the web.

The new campaign for Wall’s  – Bring it on Britain – places social media at its heart with a Facebook application and community fan page where users can apply for a bursary to help achieve their dreams. Winners are voted for by fans.

Qube will provide research, engagement and measurement services. Firstly, to understand the consumer and marketplace online  – identifying, mapping and monitoring the target audience in social networks. Then secondly, to build and manage an active online community around the new campaign.

Qube MD Andrew Seel said: “Many FMCG brands struggle to build sustainable relationships with their customers on the web. Using social media for the Wall’s campaign is a bold move which will allow consumers to engage directly with the brand in new and exciting ways.”

Qube is one of the original social media agencies in the UK. As a strategic agency, we have helped our clients understand and engage in this space for over 7 years. We work with major brands and organisations including Virgin Atlantic, the Financial Services Authority (FSA) and Sony BMG to deliver significant business return.

For further information on Qube Media contact: Andrew Seel

Tel: 01273 689 672. Email: andrew@qubemedia.net

www.saatchi.co.uk

www.wallsbringiton.co.uk

Qube will be working with 505 games on a new Xbox 360 and PS3 title, Naughty Bear set to be released in the Spring. We will be carrying out community mapping and influencer profiling for 505, and will use this to create a highly targeted engagement strategy.

By finding and profiling the game’s potential audience online we will develop a truly effective engagement strategy that will increase positive word of mouth around the game and increase pre-order figures for the game.

505 are excited about the possibilities this new relationship holds. Uk and Export Product Manager, Emily Bryce-Willams from 505 said “we are really looking forward to working with Qube and establishing who is talking about our product online, and how we can harness this buzz and use it to shape both on and offline marketing efforts.”

The feeling is very much mutual on Qube’s part, and we will keep you up to date on the latest on the Naughty Bear campaign.

Social Media Strategist / Consultant

Qube is recruiting again. We’re looking for someone who is fascinated by digital/social technology and how it is impacting our lives.

Someone who can thrive in an open creative environment and personally contribute to the growth of the agency through ground breaking Social Media strategies and initiatives.

We are not necessarily looking for someone who has worked in Social Media before but you will need to have a solid experience in brand communications, ideally from a digital perspective. You will have good business acumen and a strong planning and/or research skill set, be able to take a brief, analyse it and propose the best solution.

Read the full job description here.

Merry Christmas to all from Qube… hope you have a fantastic festive season. We think Glenn in particular is looking stunning in our Christmas shot… he’s the one front right. Where did he get the beautiful pearls? And who’s the grinning guy behind him? And where has he got his hand?

Also, it has to be said Andrew, our MD, is also looking pretty foxy at the back there with his cigarette holder…

Fiona, unfortunately, seems to have gone all American Psycho… but you can’t have everything.

Merry Christmas all xxx

Qube at Christmas

A good news blog post…

After a successful 18 months using social media to develop a community and change driving behaviour in West Sussex, the initiative has now been widened to cover the whole of Sussex.

Needless to say, we’re chuffed our social marketing baby is growing up and spreading its wings.

A big thank you to everyone involved, especially the team at West Sussex for being a great client. I also want to say a big thank you to our in-house team of social media analysts and outreach specialists.

Now stop reading this and get on with some work.

The Qubites favrouite tweets from the past week. This week features our new and exciting logo designed by @colossalblue, if you missed how this logo came to exist check out the blog post from earlier in the week.

@glennw’s favourite tweets

@gwarek: Alain de Botton on success and failure, career anxiety, criticisms of meritocracy … interesting and funny http://is.gd/1YTol

@nijay: OH at a wedding: is a duck a fish?

@nachimir Did you see this TED talk about modifying the behaviour of crows? http://u.nu/2dpr

@mrtomasz’s favourite tweets

@glenntomltd Buy your “I survived the twitter blackout” T-Shirts from GlennTom. Available in Woolworths and Virgin Megastores.

@alqaeda Really sorry about the #ddos. We were trying to take down the CIA, but Azzam fat-fingered the setup & ended up importing my bookmarks file.

@MonaWalsh’s favourite tweets

@endthesentence I tweet therefore I…am fabulous daaarling.

@marcthevet Don’t miss Part II of Channel 5 News #Banpuppyfarming tonight at 5pm & 7pm PLEASE RT

@qubemedia: How do you solve a problem like Efficiency? http://bit.ly/1vxNRC

@nijay’s favourite tweets

Predictive text fail RT @Luke1972 Very shove of myself for cycling to work. Poet’s corner to falmer. Wasn’t as hard as i expected. #twago

@kevinpatrick: “What is the soup de jour?” “It’s the soup of the day.” “Mmm, that sounds good. I’ll have that.” http://twitpic.com/cur7w

@mashable Twitter is BACK!! Malicious DDoS attack blamed: http://bit.ly/Wv0Il

@AnnaFuller I think the lesson here is: don’t get involved with Macauly Culkin. Or you will die. (this made me laugh, that’s all) FRIDAY

It’s crazy to think that I have been working at Qube for almost a year now. It seems like last week I went for an interview with Nigel and Andy and started babbling on about space camp (for reasons I still can’t fully explain.)

Well time does fly when you’re having fun, and in a month or so it will be someone elses turn to go through the inquisition, so to everyone who is applying for the Sussex Internship Programme, don’t worry, we won’t bite. Just make sure you’re brilliant every day and you will get on just fine.

But seriously, the scheme is a great way to get into the digital industries in Sussex (Glenn and I both got full time jobs out of it) and you learn loads of useful skills. You even get a lovely certificate tied up with a green ribbon at the end.

So if you think you want to work for Qube, or another digital media company in Sussex, take a look at the Sussex Internship programme here. You only have until Friday to apply, so hurry!

If you want any advice about the application process, we would be more than happy to help with any questions. So drop me or Glenn an email. And good luck!

I attended the launch of  Child Protection Online – Best Practice Guide on Tuesday run by Tempero. Lots of interesting information and tips on the type of stuff we need to know if we are working in the social media space.

The one bit of info that stood out for me was:   If more than 25% of traffic to site are children (under 18) then Child Protection laws apply to you.

Here’s a Vox Pox Video from the event: http://www.vimeo.com/5638295

The internet is full of fascinating things so here at Qube we like to show you what we have been enjoying on it. So I present to you 5 of the best social media (and related new media stories) and 5 of the rest (a collection of weird and wonderful stories from the world wide web). Check the last link for the subject title story.

5 of the best

Just how social was Compare The Market campaign?

When is a social media campaign not a social media campaign. Is the infamous meerkat a triumph of social media or was it just another channel for campaign distrubition? An interesting view point which I would like to juxtapose with a video of a meerkat being interviewed.

How to spot a social media snake oil salesman

There are a lot of so called social media experts out there so make sure you know what you are paying for before you buy it!

10 Stunning (and useful) stats about Twitter

Really interesting insight into who is using Twitter and how they use it. You can find the full report here.

All for good

Google is helping to aggregate volunteering websites. Not strictly social media but it is about communities, and people coming together to make things better.

Twitter: hashtag Marketing vs Spam vs Censorship

Is the Twitter hash tag being abused by marketers?

5 of the rest

Augmented Reality app points to London tube stops

Augmented reality is something that always fascinates us in the Qube offices, and now you may be getting some more in the palm of your hand. This little app shows you were the nearest tube station is and how to get there. Check out the video!

Turn a bookshelf into a secret passage

Fancy yourself as a bit of a James Bond type? Well get on your way to becoming a top secret agent or criminal mastermind with a hidden office! I want to build one now

Dont Even Reply

If you receive an email from this man, do not reply! However do take the time to laugh at the people who did.

21 stunning examples of creative stop motion animations

Some amazing uses of stop frame animation to inspire you!

Disturbing billboard bleeds when it rains

A billboard has been put up that bleeds when it rains to encourage better driving in wet weather. According to reports since these have been put up in New Zealand no one has died in the tradational blackspots during the rainy season. A very strong social marketing campaign!

All at Qube would like to welcome the fabulous Fiona to a permanent role as Strategy Director here at Qube Media.

Fiona worked with us on a freelance basis late last year before selfishly going off traveling. Now she’s back and has joined us in a permanent capacity, offering us – and more importantly our clients – unparalleled pearls of wisdom and strategic thought in all things social media.

We feel very privileged that we continue to attract talent of such a high level to our operation. And Fiona kite surfs, too. Which wasn’t a prerequisite for the job.

I could tell you more about her, but you might as well read her biog in her own words on our website:

More about Fiona, our new strategy director.