14 April 2010, Central London

Following on from our recent very successful roundtable on Social Media in the Travel Industry which attracted organisations including Virgin Holidays and Visit Britain, we are holding one on Social Media in the Publishing Industry.

Get more info and book your place now >>

Aimed at mid-senior management in publishing organisations, the objectives are  to share knowledge, experiences and best practice with your peers on a range of topics relevant to social media in the publishing industry and gain valuable insight trends and developments.

It starts with a presentation of the key findings from Qube’s recent social media benchmarking survey of the publishing industry. All attendees will receive a free copy of the full benchmarking report.

Get more info and book your place now >>

You can now download Qube’s benchmarking survey into Social Media use, attitudes and budget in the travel industry, with insight from nearly 100 key players about the challenges and benefits they face with Social Media.

More about the travel and social media benchmark report.

Qube recently ran a benchmarking survey into Social Media use, attitudes and budget in the travel industry.

With nearly 100 key players in the industry taking part from travel organisations large and small, Qube has gathered key insights into how this sector views and engages with the challenges and benefits of Social Media.

Social Media Benchmarking

81% of marketeers and directors in the travel industry say they use Social Media due to pressure from customers. And despite the fact almost two thirds of respondents felt Social Media was important for the future of their business, nearly 50% still use non-expert staff to deliver Social Media marketing.

Platforms

Bebo and MySpace, perhaps unsurprisingly, were the least popular social networks for marketing activity within the travel industry, while Twitter is by far the most popular tool in use for this sector.

Setting Key Performance Indicators (KPI)

Whilst there are many ways to measure Social Media activity and quantify ROI, difficulty in measuring direct impact of sales was far and away the greatest reason cited for not engaging with Social Media marketing.

Interesting, a large proportion of respondents don’t actually set any Key Performance Indicators for any of their current digital marketing activity.

Round table event

Qube will be releasing and discussing the full benchmarking report at the Social Media for the travel industry round table we’re holding on the 17^th February.

This is a chance for people in the travel industry to discuss the findings of the report and talk to each other about the particular challenges travel companies face in this ever-evolving digital era.

If you work in the industry and would like to attend, you can find more details here.