Here at Qube we (obviously) believe in Social Media as a platform for change. Social media and the Internet are such important parts of our daily lives it makes sense for public officials to start using it as a way of making a positive difference to our country. With that in mind we thought we would start highlighting some of the best and worst uses of social media and the Internet in official communication on a weekly basis. With the election looming it seems now more than ever social media will be important for the political parties.

More of This

This week saw political figures respond to questions asked by social network users. Barak Obama spent half an hour answering a variety of questions from Youtube users. While he was only able to answer a few of the 11,696 questions asked it was great to see the president of the United States taking the time to respond directly to his citizens. The video has received almost half a million views and has over 9,000 comments. That shows a great level of discussion and influence with a smart piece of crowd sourcing.

Over in the UK Liberal Democrat leader Nick Clegg was taking part in a similar endeavor. Reddit users had been asked to submit questions for Nick and then vote up their most popular questions. Mr Clegg then answered these questions in a refreshingly under produced Youtube video. It was great to see a party leader taking the time to go into other communities and get involved in discussions.

David Cameron has also taken some time to answer user submitted questions. Although the Liberal Democrats approach of going into existing communities may be preferential to some, it is great to see the Tories taking this action (they also have a nice and slick system for submitting and voting for comments).

Why is this worthwhile? A couple of Youtube comments from Nick Cleggs Reddit video make it perfectly clear why.

The next step is for the parties to get involved in these comments on their own videos

Less of This

Labour have a bunch of “tools for your website” on their official site. Rather than focus on their own policies they seem to have taken the school boy approach of throwing insults. There are a series of “satirical” widgets that you can install on your site to show txt speak conversations from the Conservatives. Hardly the most thought provoking or conversation starting stuff. Instead of creating fake conversations for your site perhaps they should help voters engage in real conversations with the party?

Have a look at the offending item below and let us know what you think. How do you think the political parties should be using social media?

5 of the best social media stories of the week as chosen by the Qubite’s. Also 5 of the rest aka “ Stuff we thought woz interestin’ ”.

5 of the best

Data.gov.uk

Probably the biggest news of the last week was the government launching data.gov an online platform for all its publicly available data. On a basic level this means you could search the site rather than submit a request under the Freedom of Information Act. On a more exciting level it means developers can use this data to create interesting applications and websites. Check out a couple of websites that have already been built Safer Streets and Where Does My Money Go.

Test Tube

Just like Google uses its Labs to show off new ideas and experiments Youtube is doing the same with Test Tube. Insights for Audience and Comments search are really useful for finding out what the Youtube audience is interested  in and talking about.

Preparing for the Launch of the Games and Applications Dashboards

Prepare for another change to how you use Facebook. The current Facebook interface for applications and games has always felt a little makeshift. Now Facebook have created a special dashboard for users to get all of their information in one place. Hopefully this will mean I stop getting ugly duckling gifts on my wall, thanks mum.

Does your company really want to hang out with me?

A succinct and spot on observation of how some businesses still use Social Media. I have lost count of the number of times I have heard Social Media referred to as “A marketing channel” or “promotional tool”. Stop trying to push your message for just one minute and actually listen to what the people you are shouting at want to say.

Your State of the Union

Even with data.gov it looks as though our government is still playing catchup with America. Not only will this years Citizens address be streamed live on Youtube, but users will be able to submit questions to President Obama! Users can then vote on their favourite questions and some of the highest rated will be asked to him the following week. Now that is Social Media!

5 of the rest

Charlie Simpson -  Just Giving

This young man wanted to raise some money for the people of Haiti with a sponsored bike ride. He set himself a target of £500, a whopping target for any one child to raise (I think the most I managed was £50 for a junior fun run.) He has now raised over £160k not bad…not bad at all Charlie. An amazing achievement, but I wouldn’t hire him as my financial forecaster.

Music spies a Spotify sunrise

We are big fans of Spotify here in the Qube office, but have often wondered whether or not it is financially viable. Well it seems the answer is yes and no. Other than the UK and Spain subscription levels are good, but us Brits don’t mind persevering through adverts to get ourselves a bargain. Personally I would like to see more features for my £10 a month. What would get you to upgrade to a Spotify premium account?

Billy Moyers interviews David Simon (creator of the Wire)

If you are a big fan of The Wire this is a must watch. If you haven’t seen it yet this video does contain spoilers…so don’t watch it, just go buy the complete box set here (Do we get commission for this?). You can thank me later .

Functional – why simple, small and cheap appeals to all

Some great examples of why cheap and simple works! Sometimes the best solution is the simplest.

TV shows on Youtube

Not sure how new this is but I just found that Channel 4 and 5 have put all their on demand shows on Youtube. Seems like a smart idea to me. It is a shame that they have disabled comments on the videos though, would be a great way to create conversations and get feedback on episodes.