5 of the best

American Airlines fires an employee for…customer engagement

Oh dear! Another airline that isn’t making the most of its social media. Obviously we will never know the full story behind all of this but if this was the main reason this member of staff got sacked it strikes me as a little careless!

Q&A: Sienne Veit on Marks & Spencer’s social media strategy

A run down on how M&S are opening up to social media. Nice to see big brands understanding that it doesn’t matter how many fans or followers you have if you are not engaging with them. We need metrics that favour quality over quantity

Tweets from the Streets

I think we often take for granted the lives and comforts we have. It is great to see that the Internet and social media is allowing for more social good to happen in society. It has also made me think more about my attitudes towards homeless people and reading their tweets really brings it home (no pun intended).

Dan Siroker: CarrotSticks, Google Chrome, and Obama

Where does this guy find the time to do all these things! Really interesting interview especially around engaging and educating young people online.

Twitter Trending Analyses

This isn’t a mathematical equation but it is a very good observation of how things become trending topics on Twitter

5 of the rest

Amazing soda shop

In an age where selling out to big corporate is not only common place but often the business plan it is nice to see someone bucking the trend. It makes you stop and think what would we gain from having a bit more variety and independence in our lives.

How to use an apostrophe

I will be first to admit my grammar isnt isn’t always the best. This helpful guide will improve yours (or make you laugh, hopefully one of them)

Cell Size and Scale

A scalable picture that takes you all the way from a coffee bean to an atom, very cool!

Murdoch to pull newspaper content from Google

There isn’t much more to say on this other than, oh dear…what a silly old man.

A Gramophone that Plays the Earth Instead of Vinyl, and a Sonic iPhone Epidemic

You don’t need to be able to play a guitar to make some music Just get a plough!