Q: How can we better engage our customers?

We needed experts with real-life experience of social media that we could trust to provide training for a valued client. Qube delivered on every count.’ Craig Hanna – Director of Training, Econsultancy

The challenge
Econsultancy is a community for the world’s digital marketing and ecommerce professionals, providing events, training and specialist reports. As part of its training provision, Econsultancy utilises the skills and expertise of people working in the industry, sourcing thought leaders and industry experts.

Reed Business Group (RBI) is a powerful player in the publishing world online and off. They wanted a series of training days covering social media, online PR and online reputation management. E-consultancy chose Qube to provide this training for their trusted client

What we did
Working closely with Econsultancy to understand RBI’s exact needs, Qube developed and ran two vibrant, collaborative sessions to help various RBI publications understand social media, online PR and reputation management in the context of their business.

As many different publications within RBI attended the sessions, each had slightly different needs and objectives. We ensured that titles as disparate as New Scientist, Totaljobs and Farmers Weekly all gained maximum value from the session, maintaining the trust e-consultancy had placed in us with their valued client.

Our sessions were devised to help each publication develop the beginnings of their own social media strategy with practical advice and guidance so they could take away something of real value from the day.

The results

• 95% of participants rated session objectives as clear and relevant.
• 100% of participants rated the content delivery as good or very good.
• 95% of participants would recommend the workshop to a colleague.

What I liked most about the workshop was working together and having theory combined with a self chosen practise case. – Course participant, rbI

It was very interactive – generated lots of new ideas. – Course participant, rbI