Knowledge Archive

Three ways to be a multi-channel marketer

I'm no fan of buzz speak but right now there's one phrase floating around the internet ether that I'd recommend paying attention to - 'multi-channel marketing'.

Learn three ways to be a multi-channel marketer >

People like simple email newsletters...

You want to tell everyone about all the interesting things your business is up to and what you've got to offer them, right? Just make sure you're not overloading them with information.

See why people like simple email newsletters >

Five reasons not to bother with Search Engine Optimisation (SEO)

Think SEO is a waste of money? Think there are more effective ways to marketing yourself online? Or do you just think there's not really much to SEO, anyway?

See our response to the top five reasons not to bother with SEO >

Search Engine Marketing overview: what's it all about?

It's So you know a little about search engine marketing. You've heard the term Search Engine Optimisation and you kind of know your site should be search engine friendly. But what's SEM really all about? And why should you be bothered about it?

Check out our Search Engine Marketing overview >

What happens when everyone's good at SEO?

It's fast becoming the case that most businesses now have websites which are well optimised for search engines. The problem is, so do their competitors.

Find out how to get the edge in search marketing >

Pay Per Click trademark bidding - nightmare or opportunity?

Brands in the UK used to feel very safe on AdWords, but Google's latest change to their keyword policy seems to have many feeling a bit nervous.

Weigh up risks and opportunities of trademark bidding >

Link building : what's it all about?

If you haven't heard of link building, or you have and just don't care, here's our take on it: a decent link-building strategy doesn't only enhance your online presence, it builds your reputation, too.

Getting your email marketing campaign right

When your customers receive your email newsletter they want to know if you have something to offer them. Believe it or not, they don't really care about you or your company. Not yet, anyway.

Read our quick tips for better email marketing campaigns >

Three steps to improve your email newsletter response

Want to get a better response from your email newsletter campaigns? We can't wave a magic wand, but we can offer some quick advice that should point you in the right direction.

Read our tips for improving email newsletter response >