Magpie are the creators of Brandwatch, a system which 'tracks your brand quickly and clearly, and then goes into detail - it tells you who is saying what about your brand and why.'
As part of their product launch, they needed to ensure their online presence was maximised. They commissioned Qube to provide an in-depth search marketing consultancy, focusing on pay per click advertising, natural search and social media marketing.
Our consultancy and the resulting resport allowed Mapgie to kick start their own search and social media campaigns. It covered:
- Competitor analysis
- Key term analysis and selection
- Technical analysis and recommendations
- Link building strategy
- Social media recommendations
Results
'Qube provided us with a comprehensive, clear and well thought-through search marketing plan. Brandwatch is a new and very niche technology so we were impressed with how quickly Qube understood our market, the competition and the challenges we face. We would certainly recommend their services to others.'
Katja Garood, Creative Director, Magpie (Brandwatch)
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