Opodo:: seo for pan-European travel

Goal

Pan-European travel service Opodo is owned by British Airways, Air France, Alitalia, Iberia, KLM, Lufthansa, Air Lingus, Austrian Airlines, Finnair and Amadeus.

Opodo required over 200 pages of travel content for their website, as part of their site optimisation.

Solution

Opodo's brand and positioning is an extremely important part of their marketing strategy. Any copy that appears on their website has to reflect their strict editorial guidelines.

They needed a content agency that could deliver copy which met the requirements of the search engines but as importantly met the requirements of their brand and customers.

Results

Qube was awarded the project in a competitive tender from Spannerworks, Opodo's search engine marketing agency.

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