Social Media reports, research and white papers.

Online Reputation Management in the Public Sector
With George Obsorne and the Coalition Government making unprecedented cuts to public sector funding due to the current financial crisis, spending in your sector has never been more scrutinised. Want to know what people are saying about you? More.

Benchmark: social media in the travel industry
Qube's benchmarking survey into Social Media use, attitudes and budget in the travel industry asked nearly 100 key players about the challenges and benefits they face with Social Media. More.

White paper: thought leadership leads to sales
Using Social Media techniques to become an online thought leader can lead directly to increased sales, as this White Paper shows. More.

White paper: social media vs banner advertising?
Traffic and impressions are the two most common red herrings that lead marketing departments to continue to spend budgets on banner ads while allocating little or nothing to Social Media. More.

Benchmark: social media in the games industry.
Qube conducted research by asking key players from the world's leading games companies about their use of Social Media, now and in the future. More.