Goal
As part of a requirement to increase the level of knowledge and expertise of practitioners in Sussex, Qube was commissioned by Connexions to help create an online community of youth sector practitioners.
They needed to receive news and useful knowledge on a regular basis as well as having somewhere online to discuss issues relevant to their work.
Solution
'Our approach was to provide weekly web content updates and use an email based newsletter to provide relevant weekly sector news and information direct to community members' inboxes.'
- the content is regularly adapted to meet user needs based on evaluation
- the newsletter provides a local angle on sector news
- the email mailing list is grown through the website
- the website has a community forum.
Results
- a survey found 71% found the email newsletter informative
- it has extremely high opening and interaction levels
- website usage and interaction peaks weekly when the newsletter is sent
- the email mailing list has grown by over 20% through people signing up.
'There has been a cost saving through a significant reduction in the number of emails sent from Connexions. All information to be sent is brought together in this newsletter.'
Mona Walsh, Head of Communications, Connexions Sussex.
> See our email newsletter case study for the Sussex Hub.
> Go to featured web content, web publishing or social media case studies.
Email us or call us on 01273 689 672 to see how we can help.